Loungewear and athleisure have been the apparel categories to present for the past few years. While the demand for comfy and cozy basics isn’t going away, end-users now expect “elevated” details that not only give loungewear pieces a fashion-forward edge, but also make them more wearable for everyday life – not just binge-watching the latest shows on the couch at home!
Provide your clients with the most impactful apparel possible and increase their overall impressions by only presenting loungewear with these five must-have features.
#1 – Cropped Lengths
Cropped tops have been on-trend for a while now and show no signs of going away. Not only popular for tees and tanks, cropped hoodies and sweatshirts have become increasingly in demand, and consumers now expect comfort for their everyday essentials. The cropped length provides a more flattering silhouette that many end-users prefer, making each hoodie or sweatshirt more likely to be worn out and about where it will garner plenty of impressions. Even if clients are set on traditional hoodies, recommend they include a cropped length in the mix too to appeal to different demographics (and score an add-on sale for you, too).