This past weekend, Decentraland hosted the Metaverse Fashion Week, or MVFW, a four-day digital fashion event that staged wearables on virtual runways, organized discussion panels and housed shopping experiences. A lineup of both legacy luxury labels and digital brands participated including Dolce & Gabbana, Etro, Tommy Hilfiger, Estée Lauder and Elie Saab.

Meanwhile, digital-native fashion houses Auroboros, DressX and republiqe hosted immersive spaces and stores within specific fashion districts designated by coordinates on a map. Just like New York Fashion Week where events may take place across different city boroughs, so did Decentraland‘s MVFW, which materialized across different districts.

Main venue for runway shows. Source: UNXD

Dolce & Gabbana puts on a literal catwalk

Etro debuts upcoming collection on the runway

Italian shoe brands enter Decentraland

Hogan’s virtual pop-up store. Source: Exclusible.
COBRAS sneakers. Source: Giuseppe Zanotti.

Republique sells luxury accessories

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